Performance marketing

WPP Acquires Influencer Marketing Agency Village Marketing to Accelerate Creator Economy Growth – Yahoo Finance

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Ny, February 22, 2022–(Enterprise WIRE)–WPP (NYSE: WPP) right now declares the acquisition of Village Advertising in North America, the Industry chief in influencer marketing and creator financial system partnerships.

Based in 2013 by Vickie Segar, Village Advertising has 150 staff and was particularly created with the imaginative and prescient of constructing fashions in a social media and mobile first world. It was Definitely one of many first inventive corporations To utterly honou…….

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Ny, February 22, 2022–(Enterprise WIRE)–WPP (NYSE: WPP) right now declares the acquisition of Village Advertising in North America, the Industry chief in influencer marketing and creator financial system partnerships.

Based in 2013 by Vickie Segar, Village Advertising has 150 staff and was particularly created with the imaginative and prescient of constructing fashions in a social media and mobile first world. It was Definitely one of many first inventive corporations To utterly honour the distinctive influence of creators and has led inventive campaigns for A pair of of the foremost shopper fashions of the final decade, collectively with Equinox, Nike, Netflix, The Farmer’s Canine, Boll and Department, Reliable Co., Tommy John, SoulCycle, And a lot of others.

Village Advertising will joInside the Wunderman Thompson community to strengthen its dedication to the creator financial system. Given the ubiquity of social media, creators are Amongst The numerous Strongest voices of right now. This acquisition will permit Wunderman Thompson To current its consumers And varieties a lot deeper and extra direct entry to the creator financial system.

Mark Study, CEO of WPP, said: “Influencers have an more and more important position in creating fashions. Village Advertising will convey tremfinishous expertise with A pair of of the world’s main fashions in using influencer content material aprolongedside efficiency marketing strategies to drive outcomes For modern entrepreneurs. I’m delighted to welcome them to WPP.”

Mel Edwards, Worldwide CEO of Wunderman Thompson, said: “Wunderman Thompson is a vacation spot for fashions who Want to entry Definitely one of the biggest inventive minds and the strongest expertise in knowledge and know-how. As Village Advertising joins the Wunderman Thompson household, We will make its full group of creators extra entryible and out there to our consumers, Who’re Amongst The numerous world’s largest fashions.”

Village Advertising has prolonged advocated For women’s illustration and recognition Of women in Industry, collectively with in inventive Industryes and Inside the influencer marketing space at huge. As an all-women group, Village Advertising’s acquisition marks a historic second for The enlargement of the influencer Industry And women-led companies All by way of the place.

Vickie Segar, Founding father of Village Advertising, said: “For many years, the creator financial system and influencer marketing have been wildly misunderstood and undervalued. We At the second are at a tipping level the place That is altering — and it’s altering quick. This acquisition is An monumental alternative for us to leverage the expertise of A worldwide chief to each turbocharge our funding Inside the creator financial system and combine influencer marketing into the broader marketing ecosystem. We can’t wait to joInside the Wunderman Thompson household to proceed to evolve The biggest method forward for marketing and work on inspiring fashions with entrepreneurial creators.”

The acquisition is An factor of WPP’…….

Source: https://finance.yahoo.com/news/wpp-acquires-influencer-marketing-agency-150000136.html