Performance marketing

While Valuable, Publishers Can’t Afford to Get Distracted by First-Party Data – Adweek

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Publishers and platforms alike are increasingly aware of the value in their first-party data. In a world with limited cookies and identifiers, first-party data sourced from a clear value exchange with a site visitor becomes one of the safest ways to understand behavior and deliver targeted media. 

Source: https://www.adweek.com/performance-marketing/while-valuable-publishers-cant-afford-to-get-distracted-by-first-party-data/