Performance marketing

Warner Bros EVP Digital Marketing Andrew Hotz Heads To Google – Deadline

Summary

EXCLUSIVE: Warner Bros. Pictures EVP Worldwide Digital Marketing Andrew Hotz is returning to Google as their new Director, Platforms, Deadline has learned.

At the Burbank, CA studio, Hotz oversaw Warner Bros. and New Line’s domestic and international digital teams. He also worked with marketing executives on the design and deployment of digital campaigns for the studios’ feature slate. He joined Warners in August 2017.

Google’s core business has three pillars: searc…….

npressfetimg-11935.png

Unique: Warner Bros. Footage EVP Worldwide Digital Advertising Andrew Hotz is returning to Google as their new Director, Platforms, Deadline has found.

On the Burbank, CA studio, Hotz oversaw Warner Bros. and New Line’s home and worldwide digital teams. He additionally labored with marketing executives on the design and deployment of digital campaigns for the studios’ function slate. He joined Warners in August 2017.

Google’s core enterprise has three pillars: search, video and platforms. Google’s marketing know-how platforms Carry out The inspiration for advertisers’ media buying for, inventive enchancment, analytics and measurement. Hotz Shall be main the division that mannequins the go-to-market method for Google’s marketing know-how. He’ll assist Google’s promoting clients join their mannequin and efficiency companies, duties which Hotz dealt with and led all by way of his tenure at Warners; joining the studio’s enterprise with the HBO Max enterprise. Hotz’s new place in Google Shall be located in Chicago with The complete division unfold throughout the US. He’ll report into Courtney Rose.

Earlier to Warners, Hotz was Head of Industry at Google. There he managed The joinion between Google/YouTube and NBCUniversal and consulted with the studio and networks on digital marketing efforts, collectively with media method, knowledge and measurement platforms, digital inventive and partnerships.

Also at Google, Hotz beforehand managed The worldwide P&G enterprise and labored on Google’s Tv advertisements enterprise.

He started his profession in manufacturing at DreamWorks Animation.

Source: https://deadline.com/2022/07/google-andrew-hotz-warner-bros-1235072714/