Performance marketing

Twitter says Elon Musk ‘uncertainty’ impacted results as earnings miss expectations – MarketWatch


After Snap Inc. issued a grim warning on the state of the advertising landscape, Twitter Inc. blamed the economy and more as it fell short with its own results for the latest quarter.

missed revenue expectations Friday with its latest results while swinging to a loss. Its shares were down 0.5% in morning trading.

The social-media company is embroiled in its merger saga with Tesla Inc.


After Snap Inc. issued a grim warning on the state of the advertvertising panorama, Twitter Inc. blamed the financial system and extra As a Outcome of it fell brief with its personal end outcomes for The latest quarter.

missed income expectations Friday with its latest end outcomes the placeas swinging to a loss. Its shares have been dpersonal 0.5% in morning buying and promoting.

The social-media agency is embroiled in its merger saga with Tesla Inc.
Chief Authorities Elon Musk, and it reported Leadverts to a extra subdued type Friday. As it did 1 / 4 earlier, Twitter caught to A pretty straightaheadvert launch the placeas skipping The conventional earnings name.

Twitter’s income for The latest quarter acquired here it at $1.18 billion, shut toly flat with the $1.19 billion it reported a yr earlier, the placeas analysts surveyed by FactSet have been anticipating $1.32 billion. The agency said in a launch thOn The outcomes mirrored “advertvertising enterprise headvertwinds Associated to the macro environment As properly as to uncertainty related to the pending acquisition of Twitter by an affiliate of Elon Musk.”

Twitter didn’t element exactly how the Musk state of affairs affected its enterprise from a income perspective.

The agency notched a internet Lack of $270 million, or 35 cents a share, the placeAs a Outcome of it posted internet income of $66 million, or 8 cents a share, Inside the yr-prior quarter. Twitter famous that it incurred about $33 million in prices related to the Musk acquisition association Inside the second quarter, As properly as to about $19 million in prices related to severance.

On an advertjusted basis, the agency posted an 8-cent loss per share. It recorded 20 cents in advertjusted earnings per share a yr earlier. The FactSet consensus for The Latest quarter was for 14 cents in advertjusted EPS.

The dpersonalbeat monetary end outcomes have been “not An monumental shock,” Inside the view of Baird analyst Colin Sebastian, partly As a Outcome of of “properly-documented deceleration in broadverter advert spending by way of the quarter” Collectively with current Musk disclosures.

Twitter reported 237.8 million mointernetizable Daily lively clients for the quarter, the placeas analysts have been anticipating 238.1 million.

“General We’d characterize the [consumer] metrics as greater than feared and holding up comparatively agency On this environment,” Wedbush analyst Dan Ives wrote.

Opinion: As Snap melts dpersonal, its founders Guarantee To shield the People who matter: themselves

The end outcomes come after Snap
disshutd second-quarter income Thursday afternoon that fell In want of expectations. Snap pointed in its shareholder letter to “growing rivals for advertvertising dollars that At the second are rising extra slowly.”

In mild of Snap’s “nightmare” pertypeance, Twitter’s report wasn’t as dangerous, Based mostly on …….