Performance marketing

Tug Opens in Singapore with Former Head of Reprise Karen Soo Leading its South-East Asia Operations – ExchangeWire

Summary

Global digital marketing agency Tug has opened its fifth international office in Singapore, appointing former head of IPG Mediabrand’s performance marketing agency Reprise, Karen Soo, to lead its South-East Asia operations.

Karen Soo, Managing Director,Tug

Tug, which has offices in Sydney, London, Toronto, and Berlin, is a specialist in performance media and uses a smart combination of data, media, content, and technology t…….

npressfetimg-2890.png

Worldwide digital advertising agency Tug has opened its fifth international office in Singapore, appointing former head of IPG Mediamannequin’s efficiency advertising agency Reprise, Karen Soo, To steer its South-East Asia operations.

Karen Soo, Managing Director,Tug

Tug, which has offices in Sydney, London, Toronto, and Berlin, is a specialist in efficiency media and makes use of A sensible combination Of information, media, content material, and know-how to ship improved return on funding for fashions.

Since 2019 it has labored with areaal consumers collectively with Price range Direct (Singapore), Straightforward Examine (Thailand), Charlton Media Group (Singapore), and WWF, serviced from its Sydney and London offices. The selection to launch in Singapore follows growing remits from current and demand from potential consumers for A mannequin new strategy to digital advertising.

As managing director of Tug Singapore, Soo will drive new enterprise throughout South-East Asia, concentrating on key packages collectively with Computer software, insurance coverage, and finance, Together with overseeing Tug’s current portfolio Of labor and constructing the agency’s group on The underside.

Nick Beck, founder and CEO of Tug said: “We see super alternative for a efficiency media specialist in Asia that influenceively makes use of knowledge, media, content material, and know-how to ship greater outcomes for entrepreneurs. The enterprise Continues to be in its related infancy right here, and tright here continues to be Pretty A pair of operators that make huge ensures however persistently fail to ship. Having already constructed a small portfolio of consumers, and following their request for us to create a everlasting presence, We now have recognised the time Is true for Tug to convey our A few yrs Of worldwide expertise to Singapore and The broader South-East Asia area.

“I’m delighted that Karen Soo has joined us To understand our formidable progress plans. She is a extremely revered and conagencyed chief who understands the market and The biggest Method to optimise Tug’s expertise to most influence for our companions. We Want to be Definitely one of the biggest global digital agency and establishing a base in Singapore, becoming a member of our offices in Sydney, London, Toronto, and Berlin is a key step in attaining that.”

An award-worthwhile digital enterprise chief, Soo has helped consumers maximise their efficiency advertising, throughout media, content material, knowledge, and tech. She joins Tug after three yrs as head of Reprise Digital Singapore and 5 yrs as digital director at OMD. She has furtherly held digital focused roles at Starcom, Mindshare, and ZenithOptimedia in Singapore and China.

Soo added: “Marketers Inside the area demand measurability and accountability Inside their efficiency media spend and Tug works with main fashions Across the globe shiping on that. Now We’ll do The identical in South-East Asia. I’m wanting forward to constructing the enterprise throughout the …….

Source: https://www.exchangewire.com/blog/2022/07/15/tug-opens-in-singapore-with-former-head-of-reprise-karen-soo-leading-its-south-east-asia-operations/