Performance marketing

Tinuiti Invests in Commerce and C-Suite Talent, Further Strengthening Its Amazon and Retail Media Offering – PR Newswire


As Head of Commerce, Brown will oversee Tinuiti’s already-robust Amazon, Retail Media, and end-to-end ecommerce retail strategy, which is driven by over 170 dedicated team members and collaborates across client offerings including Analytics, Addressable Media, Acquisition Media, Earned and Owned Media, Creative, and Influencer partnerships.

Brown’s elevation follows Tinuiti’s 2021 acquisition of Amazon-specialist agency, Ortega Group, resulting in one of the industry’s most robust fu…….


As Head of Commerce, Brown will oversee Tinuiti’s already-strong Amazon, Retail Media, and finish-to-finish ecommerce retail method, which is pushed by over 170 devoted group members and collaborates throughout shopper choices collectively with Analytics, Addressable Media, Acquisition Media, Earned and Owned Media, Inventive, and Influencer companionships.

Brown’s elevation follows Tinuiti’s 2021 acquisition of Amazon-specialist agency, Ortega Group, Ensuing in Definitely one of many enterprise’s most strong full-service Amazon and market packages, which has reworked Tinuiti into The Most very important indepfinishent retail media apply. 

Earlier this yr, Tinuiti obtaind Amazon Advertisements Superior Companion Standing. The simply-launched worldwide recognition program acintypeations companions that show expertise with Amazon Advertisements, and ship progress for advertisers, the placeas furtherly driving innovation and displaying a willingness to partner with Amazon Advertisements by way of fixed and ongoing engagement. Of the hundreds of corporations that work with Amazon Advertisements, solely The very biggest 5% obtain Superior Companion Standing.

Central to Tinuiti’s success partnering with Amazon has been the agency’s proprietary and extremely effective AI-enabled e-commerce activation deviceset, MobiusX, which makes use of product knowledge As a Outcome of the inspiration on which media, bid, and feed strategies are optimized throughout campaigns and channels For max profitability. This know-how has immediately supported further key API companionships, collectively with serving as one of solely eight Walmart Join API and Goal Product Advertisements API companions and one of solely 12 Instacart Agency API companions.

Obele Brown-West, Chief Options Officer, Tinuiti said: “Tinuiti’s deep heritage in retail media is our benefit in beneathstanding The complete buyer Commerce journey, each on-line and offline, having all Definitely one of the biggest mixed devices in-house and with our companions. Shaun brings an unimaginable depth Of buyer advertising expertise to our already in depth ecommerce solutions — A combination Which will ship a commerce pertype throughout shoppable expertises and One which harnesses retail strategic operations. We information trfinishy fashions Making an try to velocity up their related commerce expertise throughout the ever growing panorama.”

Brown is a 25-plus yr CPG retail and buying advertising veteran main Shopper strategies and buyer advertising activations with A pair of of the world’s most acknowledged fashions, collectively with Kellogg’s and Coca-Cola. He has led commerce advertising packages that drive revery, engagement and gross sales and Recognized as an agency chief focused on connecting huge knowledge and AI to create greater ideas, optimized connections, and conagencyed end outcomes. Most recently, Brown joined Tinuiti from Momentum Worldwide the place he led their North America Commerce Practice and Atlanta office. He’ll Report again to Tinuiti’s Chief Options Officer, Obele Brown-West

“I am excited to partner with every of Tinuiti’s consumers to navigate The biggest method forward for related commerce And convey new mannequin expertises to life throughout The path To buy by thoughtfully leveraging knowledge, tech, and digital media. While I am thrilled To hitch An group known for its enterprise-biggest depth Of …….