Performance marketing

The New Rules for Performing in Today’s Adult Beverage Category – Adweek

Summary

The adult beverage category is in a state of disruption, with the implications of evolving consumer demographics having been greatly exacerbated by two years of pandemic-altered habits. Today, the youngest generation of adult beverage consumers is discovering, buying and consuming spirits in entirely new ways, while older generations are expanding their horizons and altering their own habits as well. The implications for the marketing of adult beverages going forward are profound.

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The grpersonalup bevperiodge class is in a state of disruption, with the implications of evolving shopper demographics having been significantly exacerbated by two years of pandemic-altered habits. Right now, the youngest period of grpersonalup bevperiodge consumers is discovering, buying for and consuming spirits in completely new methods, whereas older durations are growing their horizons and altering Their very personal habits as properly. The implications for the advertising of grpersonalup drinks going forward are profound.

Source: https://www.adweek.com/performance-marketing/the-new-rules-for-performing-in-todays-adult-beverage-category/