Performance marketing

The Mobile Loyalty Program Formula: Reduce Friction, Collect Valuable Data – Adweek

Summary

Consumers view loyalty programs favorably and willingly enroll to receive rewards from their favorite brands. However, if the program is not easily accessible and intuitive, it will inevitably lead to a lag in member participation, rendering the program less effective. In fact, the average consumer belongs to 14.8 loyalty programs but is only active in 6.7 of them.

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Consumers view loyalty packages favorably and willingly enroll to acquire rewards from their favourite manufacturers. Neverthemuch less, if This method Isn’t simply accessible and intuitive, It is going to inevitably Finish in a lag in member participation, rendering This method much less efficient. Truly, The typical shopper belongs to 14.8 loyalty packages however Is merely lively in 6.7 of them.

Source: https://www.adweek.com/performance-marketing/mobile-loyalty-program-formula/