Performance marketing

Teads Announces Exclusive Partnership With Nexstar Digital to Deliver InRead Advertising Technology and Monetization Capabilities – Business Wire

Summary

LOS ANGELES–(BUSINESS WIRE)–Nexstar Digital, the digital division of Nexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST), and Teads, the global media platform, announced today a new exclusive partnership to deliver Teads’ flagship ad format – inRead advertising technology – to Nexstar Digital’s 125 websites and 239 mobile apps.

This exciting new partnership covers a majority of Nexstar Digital’s portfolio including local stati…….

npressfetimg-12245.png

L. a.–(Enterprise WIRE)–Nexstar Digital, the digital division of Nexstar Media Inc., An completely owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST), and Teadvertvertisements, The worldwide media platform, introduced right now A mannequin new unique companionship to ship Teadvertvertisements’ flagship advert format – inReadvert advertvertising know-how – to Nexstar Digital’s 125 web websites and 239 mobile apps.

This thrilling new companionship covers a majority of Nexstar Digital’s portfolio collectively with native station web websites and apps, NewsNation, and The Hill. This permits Nexstar Digital to scale its on-line inReadvert inventory, wright hereas growing video and current advert monetization. Nexstar Digital is now In a place to leverage Teadvertvertisements’ extreme-consideration advert codecs, collectively with video and rich media current, As properly as to Teadvertvertisements’ market leadverting Teadvertvertisements for Publishers Suite, cookieless devices, and Studio Platform. This companionship advertvances Nexstar Digital’s clear Confacetr monetizing its digital media belongings with confirmed advert know-how designed to drive direct advertvertising gross sales, create a diversified income stream, and enhance consumer engagement.

Teadvertvertisements’ inReadvert know-how permits advertvertising content material to be inserted into editorial content material with out disrupting the consumer expertise. The prime-to-finish platform provides A set of cookieless know-how for writers And varieties, alongfacet a full funnel of options from mannequining to efficiency advertising. The platform furtherly provides each advertvertisers and writers slicing-edge inventive know-how at scale, pushed by innovation like Teadvertvertisements Studio for inventive and machine studying that drives exact Industry outcomes.

Lori Tavoularis, Chief Revenue Officer at Nexstar Digital said: “This unique deal is The start of a unbelievable companionship, and we anticipate An unimaginable response from advertvertisers. Teadvertvertisements’ inReadvert advertvertisements will empower our Local and Nationwide Sales groups with a efficiency pushed video-first reply that strengthens our suite of video advertvertisements. Teadvertvertisements know-how creates a sustainable income stream for us by monetizing our media properties with extreme-extreme quality advertvertisements with out sacrificing the consumer expertise. At Nexstar Digital, we ship what issues most for our advertvertising consumers – collectively with content material, audiences, options, and Most confacetrably, outcomes. Our companionship with Teadvert’s permits us to ship even further on this dedication to our clients.”

Simon Klein, SVP Publishing North America at Teadvertvertisements, advertded: “We’re exactly Eager about this companionship with Nexstar Digital. Supporting extreme quality writers is our mission at Teadvertvertisements and we are proud To take movement right here, making sure native communities can proceed to get the unbelievable, related content material that Nexstar Digital provides, properly into The Prolonged time period. By way of this direct integration, Teadvertvertisements’ market-leadverting know-how can further drive income to Nexstar Digital and ship excellent outcomes for fashions.”

Study extra at www.nexstardigital.com and www.teadvertvertisements.com.

###

About Nexstar Digital

Nexstar Digital, the digital Industry of Nexstar Media …….

Source: https://www.businesswire.com/news/home/20220719005118/en/Teads-Announces-Exclusive-Partnership-With-Nexstar-Digital-to-Deliver-InRead-Advertising-Technology-and-Monetization-Capabilities