Performance marketing

Stagwell’s (STGW) Locaria Expands Multilingual Content Production Through Acquisition of PEP Group – PR Newswire


PEP Group, an omnichannel content creation and adaptation production company, has been acquired by Stagwell’s Locaria.

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PEP Group is an established provider of design, creative, production and asset management for leading brands including Kimberly-Clark, Colgate-Palmolive, and Church & Dwight.

Locaria’s digital-first multilingual content offering has resonated with modern international marketers, delivering exceptional year-over-year growth. The agency’s globa…….


PEP Group, an omnichannel content material creation and adaptation manufacturing agency, has been acquired by Stagwell’s Locaria.

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PEP Group is A longtime supplier of design, inventive, manufacturing and asset administration for main manufacturers collectively with Kimberly-Clark, Colgate-Palmolive, and Church & Dwight.

Locaria’s digital-first multilingual content material supplying has resonated with trendy worldwide entrepreneurs, shiping distinctive yr-over-yr progress. The agency’s worldwide proplace is constructed on its deep beneathstanding of native market nuances coupled with digital advertising expertise To Guarantee content material Is Tailored correctly, scaled worldwidely and optimized for Definitely one of the biggest efficiency. PEP Group will enhance Locaria’s capability To current multi-market submit-manufacturing, adaptation and asset deployment at scale.

“Locaria has been sending a message to entrepreneurs for yrs that multilingual content material and nativeization can Not be an afterthought. By buying PEP Group, we’re doubling down at Stagwell on scaled content material supplyings that empower worldwide manufacturers To join implyingfully with consumers, anyplace,” said Stagwell Chairman and CEO Mark Penn

“PEP Group’s manufacturing management and shipy expertise imply We will greater partworkner with advertisers throughout all elements Of promoting content material manufacturing, from evaluation and insights by way of manufacturing, to media activation and optimization, shiping even gooder worth to our consumers Across the globe,” said Locaria CEO Hannes Ben.

PEP Group enhances Locaria’s worldwide footprint throughout EMEA, LATAM and APAC. Headquartworkered in Kyiv, Ukraine, with workplaces in Canada and The Netherlands, PEP Group has proceedd To fulfill worldwide manufacturing calls for, with all group members affected by the disaster in Ukraine working from completely different places To supply continuity to consumers and partworkners.

“Our manifesto is, ‘There’s not a manufacturing drawback We willnot clear up.’ Now, I am excited to solidify our supplying, develop the group and add worth as a complement to Locaria’s omnichannel advertising expertise and in depth worldwide attain,” said PEP Group Fobeneath Mikhail (Misha) Pimenov.

“I am thrilled to welcome Misha and his professional group to Locaria. By breaking down conventional silos and bringing collectively manufacturing and nativeization, We will now supply extra partworkaking worldwide content material and gooder efficiencies,” said Locaria COO Lindsay Hong. “It is good that We now have been In a place to execute this deal regardless of The proceedd battle So as that consumers can proceed To revenue from professional Ukrainian expertise.”

Pimenov will Carry on at Locaria as EVP – Creative Content.

The acquisition Can additionally enhance Locaria’s proprietary workflow utilized sciences Discover, a cloud-based mostly content material shipy platform, and Prism, a devoted shopper-consider portal.

Phrases Weren’t disclosed.

About Locaria

Locaria is A worldwide multilingual content material …….