Performance marketing

Reprise Appoints Three Newly-Created Executive Leadership Roles in APAC – Branding in Asia Magazine


Reprise, IPG Mediabrands’ global performance marketing agency, has announced three newly-created regional executive leadership roles in the Asia-Pacific Region including Parul Gautam appointed Head of Analytics APAC, Caitlin Draper-Wheeler as Experience Director APAC. It was additionally announced that Sid Mehta has been appointed Head of Performance Media APAC with effect from 1st August 2022.

Per the release:

Charged with the leadership and development of the Reprise regional …….


Reprise, IPG Mediabrands’ worldwide efficiency advertising agency, has introduced three newly-created regional authorities management positions Inside the Asia-Pacific Area collectively with Parul Gautam appointed Head of Analytics APAC, Caitlin Draper-Wheeler as Expertise Director APAC. It was furthermore introduced that Sid Mehta has been appointed Head of Performance Media APAC with influence from 1st August 2022.

Per The discharge:

Charged with the management and enchancment of the Reprise regional analytics hub, Gautam joins from her earlier position as Vice chairman Interactive Avenues India (a Reprise community agency) the place she developed the analytics carry out To steer Greater than 35 Global and Indian consumers; to the newly created place of Head of Analytics Reprise APAC, with quick influence. Gautam Shall be Responsible for collaborating with Mediabrands agency companions And native market management to set The regular for excellence, driving progress in analytics throughout the APAC region.

Additionally influenceive immediately, and in her new place as Areaal Expertise Director Reprise APAC, Caitlin Draper-Wheeler will drive the strategic course for Search engine optimization and CRO crafts Inside the region to develop compelling options which encourage current and potential consumers and ship transformative progress. Becoming a member of from her former place of Search engine optimization & CRO Director of Stanley St, Draper-Wheeler’s 8+ yrs enterprise experience consists of administration places throughout iProspect, Digital Hothouse and PHD.

Efficient 1st August 2022 Sid Mehta has been appointed to the newly created place of Head of Performance Media Reprise APAC, a strategic efficiency management place to outline, develop and implement biggest In school method, administration and activation of efficiency media. Becoming a member of from his former place as Head of Paid Media at NP Digital, Mehta joins with 10 yrs enterprise experience specializing in digital advertising, having spent 7.5 yrs main search social and digital at Decision Digital.

Pippa Berlocher, President Reprise APAC commented, “I am delighted to see our imaginative and prescient and ambition for Reprise APAC being realized. We acquired here into this yr awarded Marketing campaign Asia’s APAC Performance Marketing Network of The Year, and have continued rising that traction and momentum by way of The important factor craft areas of our enterprise – testament to the appointment Of these three new management positions.”

Berlocher continues, “We recognized professional expertise from each within our Mediabrands community household and The broader enterprise, outfitted with The power to anticipate the tempo of change by harnessing The expertise and construction required to propel our consumers enterprise forward.”

With Parul Gautam based mostly in Mumbai India, Caitlin Draper-Wheeler relocating to the Reprise regional headquarters in Singapore, and Sid Mehta based mostly in Melbourne Australia; all three regional places will Report again to Pippa Berlocher, President of Reprise APAC.