Performance marketing

Performance Marketing Playbook takes place tomorrow 2 Dec, dissecting the latest trends and strategies – Yahoo Finance

Summary

13 global brand expert speakers from Unilever, Kraft Heinz, ZALORA, and many more are sharing their insights on how to maximise performance marketing and spend.

HONG KONG, Dec. 1, 2021 /PRNewswire/ — Taking place virtually tomorrow 2 December, Performance Marketing Playbook gathers over 500 performance and brand marketers to take a deep dive in hot topics through live panels and case studies.

Performance Marketing Playbook virtual event takes place tomorrow 2 Dec, dissecting the …….

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13 global brand expert speakers from Unilever, Kraft Heinz, ZALORA, and many more are sharing their insights on how to maximise performance marketing and spend.

HONG KONG, Dec. 1, 2021 /PRNewswire/ — Taking place virtually tomorrow 2 December, Performance Marketing Playbook gathers over 500 performance and brand marketers to take a deep dive in hot topics through live panels and case studies.

Performance Marketing Playbook virtual event takes place tomorrow 2 Dec, dissecting the latest trends and strategies

Speaker line-up:

  • Dan Richardson, Head of Data ANZ, Yahoo

  • David Porter, VP Global Media, Unilever

  • Dhiren Amin, Chief Marketing Officer Asia, Kraft Heinz

  • Jessica Goodfellow, Deputy Editor & Technology Lead, Campaign Asia-Pacific

  • Kabeer Chaudhary, Managing Director APAC, M&C Saatchi Performance

  • Matthew Miller, Managing Editor, Campaign Asia-Pacific

  • Maria Abdull Latif, Regional Manager INSEA, Remerge

  • Monica Chia, Regional Experience Director, APAC, Reprise

  • Nathalie Pellegrini, Chief Performance Officer, Mindshare

  • Robert Sawatzky, Editorial Director, Campaign Asia-Pacific

  • Samina Seth, Co-Founder, Walee

  • Surekha Ragavan, Editor, Experiential Marketing & PR, Campaign Asia-Pacific

  • Tejas Kirodiwal, Head of Growth Southeast Asia, ZALORA

Session Highlights:

Using more nuanced metrics to determine value
Nathalie Pellegrini, Chief Performance Officer at Mindshare and Dhiren Amin, Chief Marketing Officer Asia at Kraft Heinz discuss which metrics are the most effective at proving outcomes and the vanity metrics’ changes in the post-cookie era. They also examine the newest metrics which provide richer results for performance marketers.

Tracking consumers across the funnel in a …….

Source: https://finance.yahoo.com/news/performance-marketing-playbook-takes-place-020000919.html

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