Omnicom Media Group and Publicis Media Lead Forrester Agency Assessment – Adweek
Summary
Omnicom Media Group (OMG) and Publicis Media emerged as industry leaders in Forrester’s latest media agency Wave report, receiving praise from analysts for their focus on integrating disciplines, their audience segmentation abilities and the tech platforms that power their planning and activation. (Disclaimer: This reporter previously worked on earlier Wave evaluations.)
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Omnicom Media Group (OMG) and Publicis Media emerged as enterprise leaders in Forrester’s latest media agency Wave report, receiving reward from analysts For his or her Think about integrating disciplines, their viewers segmentation talents and the tech platforms that power their planning and activation. (Disclaimer: This reporter beforehand labored on earlier Wave evaluations.)