Performance marketing

Ogilvy Africa welcomes Adderley Williams – Media Update


Williams says that he will spearhead the expansion of Ogilvy Africa’s Social and Performance (S+P) capabilities across markets and deployment of global best practices & tools for the region.

According to the brand, the social and performance group in Ogilvy brings together the best practitioners and practices across markets in delivering digital solutions for brands.

The practice says that it also incubates future-focused thinking through multiple specialist labs via:



Williams says that He’ll spearhead the enlargement of Ogilvy Africa’s Social and Efficiency (S+P) capabilities throughout markets and deployment Of worldwide biggest applys & mannequins for the area.

Based mostly on the mannequin, the social and performance group in Ogilvy brings collectively Definitely one of the biggest practitioners and applys throughout markets in delivering digital options for fashions.

The apply says that it additionally incubates future-focused considering by way of a quantity of specialist labs by way of:

  • TikTok
  • social commerce
  • creators, and
  • method.

That is with the purpose to empower companies And varieties To maintain forward of the adoption curve.

Vikas Mehta, CEO of Ogilvy Africa, says, “Social media, particularly in a mobile-first world, Is An important factor To enhance any mannequin / enterprise’ bodily availability. We’re delighted to welcome onboard somebody with an intricate understanding of digital platforms and a ardour for all issues digital.”

“An monumental An factor of our area is getting on the performance advertising bandwagon, however we really feel It is barely scratched the floor. Social and performance, as quickly as it’s e-commerce enabled, Is usually A strong enterprise system. Beneath Williams’s management, we hope to see this apply thrive for our consumers,” Mehta provides.

Williams joins Ogilvy Africa from Sprout Efficiency Companions, the place he was head of performance advertising. He brings on board 14 years of expertise in:

  • digital promoting
  • mannequin constructing, and
  • mannequin administration.

He has labored with A pair of of the continent’s largest fashions collectively with:

  • First Nationwide Financial institution
  • KIA Motors
  • Regular Financial institution, and
  • Previous Mutual. 

On becoming a member of Ogilvy Africa, Williams concludes, “I am Eager about This alternative to work with The Most very important community agency on the continent. I Look forward to working with colleagues throughout the area in constructing And transforming fashions by way of digital performance campaigns.’

For extra information, go to You’d possibly additionally Adjust to Ogilvy Africa on Fb or on Twitter.

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