Performance marketing

NerdWallet Announces Departure of Chief Marketing Officer Kelly Gillease – Business Wire

Summary

SAN FRANCISCO–(BUSINESS WIRE)–NerdWallet, Inc. (Nasdaq: NRDS) today announced that Chief Marketing Officer (CMO) Kelly Gillease will be stepping down from her role effective October 1, 2022.

Following Gillease’s departure, Brand Marketing, Communications, and Organic Marketing will report directly to Chief Executive Officer (CEO), Tim Chen, while Customer Relationship Marketing (CRM) and Performance Marketing will be split between Chief Product Officer (CPO), John Caine, …….

npressfetimg-1655.png

SAN FRANCISCO–(Enterprise WIRE)–NerdWallet, Inc. (Nasdaq: NRDS) right now introduced that Chief Advertising Officer (CMO) Kelly Gillease Shall be stepping down from her position efficient October 1, 2022.

Following Gillease’s departure, Mannequin Advertising, Communications, and Pure Advertising will report On to Chief Authorities Officer (CEO), Tim Chen, whereas Buyer Relationship Advertising (CRM) and Efficiency Advertising Shall be Chop up between Chief Product Officer (CPO), John Caine, and Chief Industry Officer (CBO), Kevin Yuann. This construction Is meant to allow NerdWallet to proceed constructing shopper consciousness and notion in its brand whereas tightening alignment between marketing actions and key merchandise and initiatives. Chen will proceed To Think about setting the imaginative and prescient for NerdWallet and making sure all groups are set As a lot as execute on The agency’s strategic priorities. Gillease will Carry out a advisor to NerdWallet To assist Inside the transition following her departure.

Kelly has accomplished Tons all by way of her tenure at NerdWallet And she or he leaves us, and her group, Arrange for super success,” said Tim Chen co-founder and CEO of NerdWallet. “Beneath her management, we’ve constructed on our dominance in Pure Advertising, effectively scaled investments in key areas collectively with Mannequin, Efficiency and CRM and significantly improved our measurement strategies. Kelly has Even been A very efficient people supervisor, creating A strong bench Of promoting leaders and a gifted group who will proceed their work in establishing NerdWallet as In all probcapability the most notioned brand in private finance. Advertising stays a essential method We’ll attain, work together and construct a notioned relationship with consumers, As properly as to An monumental driver of our business,” said Chen.

I’m very Joyful with what we’ve scaled and accomplished at NerdWallet, and after 4 superior yrs, I’m ready for my subsequent problem,” said Gillease. “I Look forward to persevering with to Carry out a advisor following my departure To Guarantee a seamless transition and to biggest place NerdWallet for proceedd success. I’m excited to see every thing this group will proceed To perform.”

​​Cautionary Notice Relating to Ahead-Wanting Statements

This press launch inagencys forward-looking assertions Contained in the which Technique of the Personal Securities Litigation Reform Act of 1995, Part 27A of the Securities Act of 1933, as amended, and Part 2IE of the Securities Commerce Act of 1934, as amended. Ahead-looking assertions are all assertions Aside from these of historic actuality And usually Might be recognized by phrases Similar to “anticipate,” “consider,” “anticipate,” “intend,” “proceed,” “change,” “Outcome,” “future,” “will,” “would,” “could,” “can,” “might,” or comparable expressions that concern our strategy, plans, anticipateations or intentions. Ahead-looking assertions mirror administration’s evaluation Of information presently out there and are based mostly on NerdWallet’s current anticipateations and assumptions …….

Source: https://www.businesswire.com/news/home/20220713005812/en/NerdWallet-Announces-Departure-of-Chief-Marketing-Officer-Kelly-Gillease