Performance marketing

Live today: Performance Marketing Playbook | News – Campaign Asia-Pacific

Summary

The inaugural Performance Marketing Playbook takes place today from 9:30 am to around 12:30 pm. Check out the agenda and register now to attend. You’ll hear expert insight and advice from top brands including Unilever, Kraft Heinz and Zalora; agencies including Mindshare, Dentsu, M&C Saatchi Performance and Reprise; and platforms/tech companies including Walee, Yahoo and Remerge.

Campaign Asia-Pacific’s editorial team will be posting highlights and takeaways from the conference …….

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The inaugural Performance Marketing Playbook takes place today from 9:30 am to around 12:30 pm. Check out the agenda and register now to attend. You’ll hear expert insight and advice from top brands including Unilever, Kraft Heinz and Zalora; agencies including Mindshare, Dentsu, M&C Saatchi Performance and Reprise; and platforms/tech companies including Walee, Yahoo and Remerge.

Campaign Asia-Pacific’s editorial team will be posting highlights and takeaways from the conference here as it gets underway.

Theme: Ideas to drive value and results

The last 18 months and the upcoming changes to consumer privacy have thrown the performance and brand balancing act back into the spotlight.

Marketers are continually questioning and evaluating investments, jumping from one end of the funnel to the other. Mastering attribution has never been so crucial, and while one shoe does not fit all, what can be learnt from case studies and best practices can build a strong framework for any brand wanting to refine their performance marketing strategy.

What can the marketing communications community expect for performance marketing efficacy in the long-term? How can marketing leaders mitigate risks and still deliver strong results and ROI, when the delayed deadline on cookies changes the playbook?

Campaign’s Performance Marketing Playbook explores these questions and more, bringing brand and performance marketers together for one day of live panels, best practices, video bursts, masterclasses and in-person roundtable discussions with peers.

Agenda in brief (see full agenda)

Using more nuanced metrics to determine value
CPM, CPL, CTR, CTOR and the many other acronyms make it difficult for marketers to decide which to focus efforts on. Which metrics are the most effective at proving outcomes, and which should the industry ditch? How will the role of vanity metrics change in the post-cookie era? What are the newest metrics on the scene and how are they providing richer results for marketers?

The state of app marketing in India and SEA
How has the rollout of Apple’s Tracking Transparency (ATT) impacted the mobile marketing landscape? In this session, a mobile growth expert looks at the state of app marketing in Android and iOS, sharing top tips to prepare mobile marketers for the privacy-first future.

A masterclass in affiliate marketing
Affiliate marketing, one of the oldest forms of online marketing, has experienced a resurgence over the past 18 months as budgets have become tighter. In this incisive masterclass session, affiliate experts answer: How can brands capitalise on the recent growth of this channel? What are the basics to get to grips with? How has affiliate marketing changed over time and what are the latest innovations?

Understanding consumers across the funnel in a post-cookie world
The delayed deadline on cookies buys more time for marketers but the changes to consumer data privacy aren’t going away. There will be a big impact on …….

Source: https://www.campaignasia.com/article/live-today-performance-marketing-playbook/474365