Leeds based brand communications agency Principles is celebrating a trio of account wins including VELCRO Brand, Lyons Coffee UK and car finance and sales business, UCAN.
Principles has been appointed to lead on brand activation for VELCRO Brand, following a competitive process which has seen the agency respond to a creative brief across several key media channels.
Matt Rowling at VELCRO Brand commented: “We’…….
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Leeds based mostly mannequin communications agency Guidelines is celebrating a trio of account wins collectively with VELCRO Brand, Lyons Espresso UK and automotive finance and gross sales enterprise, UCAN.
Guidelines has been appointed To steer on mannequin activation for VELCRO Brand, following a aggressive course of which has seen the agency Reply to a inventive short-term throughout a quantity of key media channels.
Matt Rowling at VELCRO Brand commented: “We’re extremely excited to work with Guidelines; the group answered our focused short-term very clearly and concisely, listening and responding to our suggestions all by way of The tactic. We’re wanting forward to constructing An prolonged time period partnership with Guidelines who has already proven An exact ardour for our mannequin.”
Guidelines has additionally secured a contract with Lyons Espresso UK to create An internet-based mostly group for the mannequin, by way of an “partaking and interactive” content material method.
The agency, which has shiped constructed-in advertising advertising campaigns for fashions for Greater than 35 years, will assist Lyons Espresso UK with pure and paid social, As properly as to group administration.
UCAN automotive gross sales and finance enterprise requires Guidelines expertise to develop the mannequin, velocity up efficiency advertising exercise and broad the attain of the enterprise, by introducing new media channels.
Guidelines will devise and execute a inventive method, which utilises efficiency advertising methods To reap leads and ship a memorable and distinctive mannequin advertising campaign.
Shopper providers director at Guidelines agency, Liz Bryne, said: “We’re utterly delighted to be working alongside three unbelievable fashions and assisting them with their inventive strategies.
“We understand The exact challenges confronted by The corporations and are In a place To draw on our large expertise in creating memorable advertising campaigns and constructing unforgettable fashions.”
Based in Headingley, Guidelines has constructed perception-led advertising strategies for A multitude of extreme profile consumers Because it was established in 1986 collectively with the NHS, West Yorkshire Mixed Authority, Ronseal, Valspar, Lyons Espresso, Seabrook Crisps, Best Heating And a lot of extra.
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