Performance marketing

Leading Digital Performance Marketing Services Company Announces Strategic Capital Investment from Court Square Capital Partners – Business Wire

Summary

SAN DIEGO–(Enterprise WIRE)–Power Digital, A quantity one digital efficiency advertising providers agency that makes use of knowledge, analytics, and proprietary know-how to drive digital commerce, right now introduced a stpricegic capital funding from Courtroom Sq. Capital Partworkners, a center market-focused private equity agency with $7.5 billion in belongings beneath advertministration. This funding comes after three yrs of unprecedented progress at Power Digital, which has grown in he…….

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SAN DIEGO–(Enterprise WIRE)–Power Digital, A quantity one digital efficiency advertising providers agency that makes use of knowledge, analytics, and proprietary know-how to drive digital commerce, right now introduced a stpricegic capital funding from Courtroom Sq. Capital Partworkners, a center market-focused private equity agency with $7.5 billion in belongings beneath advertministration. This funding comes after three yrs of unprecedented progress at Power Digital, which has grown in headvertcount by Greater than 400 staff and expertised over 400 % income progress all by way of that interval.

“This halfnership places Power Digital one step nearer to realizing our day-one mission of turning into In all probcapability the most worthd And revered privately held efficiency advertising platform On the eartworkh,” said Grayson Lafrenz, CEO And founding father of Power Digital. “The power Digital group Might be very excited to be working with Courtroom Sq. As a Outcome of of their in depth expertise and deep Industry information, Which might assist to drive The information-first strategy that encompasses every thing that we do. We’re delighted to be halfnering with them Inside The subsequent half of our progress trajectory.”

Power Digital managed almost $600 million in advert spfinish in 2021 and expertised 110 % internet income retention with a 64 % internet pure income progress price. As properly as, Power Digital has an worker retention price over 91 %, gave out over 150 promotions final yr and has a 68 % strong feminine workforce. Courtroom Sq.’s funding will Partworkially assist Power Digital’s proprietary machine studying tech platform SPRnova™(“nova”), As properly as to fund stpricegic acquisitions that share Power Digital’s core worths and prioritization on distinctive service extreme quality.

“We now have been deeply impressed by The enlargement of Power Digital since its inception in 2012 and are excited to halfner with Grayson and the Power Digital group for The agency’s subsequent half of progress. This funding is a testament to our 40-yr monitor doc of effectively halfnering with fobeneaths, households, and supervisor-house owners To assist drive vital worth creation,” said Kevin White, Partworkner at Courtroom Sq.. “Power Digital has All of the traits of a ‘Courtroom Sq. Investment’ and we are assured in its capability To Wind up to be the market leadverter in efficiency advertising.”

In 2019, Power Digital acquired an funding from Periscope Equity, which propelled The agency onto its current progress trajectory.

“Power Digital’s exponential progress is The outcomes of the advertministration group’s flawless execution of The agency’s three-yr stpricegic plan,” said John Findlay, Partworkner at Periscope Equity. “Our halfnership with Power Digital has been an absolute thrill and we are past assured The agency is properly-positioned to proceed on its progress trajectory with the Courtroom Sq. group.”

Power Digital will proceed to opeprice out of its San Diego, CA headvertquartworkers, with current CEO Lafrenz Taking over An further position as Chairman. Phrases …….

Source: https://www.businesswire.com/news/home/20220315005245/en/Leading-Digital-Performance-Marketing-Services-Company-Announces-Strategic-Capital-Investment-from-Court-Square-Capital-Partners