Key Factors Impacting Performance Marketing and How to Integrate Each into a Global Strategy – Marketing Dive

Heineken parodies metaverse with digital brew

Developed with Publicis Italy and Le Pub, the activation leans into metaverse hype and boasts “no energy, no hidden components, and no beer.”

By

Sara Karlovitch

•

March 18, 2022

Source: https://www.marketingdive.com/press-release/20220317-key-factors-impacting-performance-marketing-and-how-to-integrate-each-into/