Performance marketing

Kajabi Adds New CMO and Vice President of Product & Lifecycle Marketing to Accelerate Growth of the Leading Platform for Knowledge Creators and Entrepreneurs – PR Newswire


Brad Matthews and Tamara Grominsky Bring Deep Marketing Expertise and Experience from eBay, Unbounce and Chegg to Extend Kajabi’s Global Awareness 

IRVINE, Calif, July 21, 2022 /PRNewswire/ — Kajabi, the leading all-in-one platform for knowledge creators, announced today it has added two proven and innovative marketing leaders to its management team to further accelerate the growth of the company’s creator platform. Brad Matthews has joined the company as Chief Marke…….


Brad Matthews and Tamara Grominsky Convey Deep Advertising Expertise and Expertise from eBay, Unbounce and Chegg To enhance Kajabi’s Worldwide Consciousness 

IRVINE, Calif, July 21, 2022 /PRNewswire/ — Kajabi, the main all-in-one platform for information creators, introduced right now it has added two conagencyed and revolutionary marketing leaders to its administration group to further velocity up The enlargement of The agency’s creator platform. Brad Matthews has joined The agency as Chief Advertising Officer (CMO) and Tamara Grominsky as Vice chairman of Product and Lifecycle Advertising. Each will play instrumental positions in talking The power of Kajabi That is serving to tens of hundreds Of information creators To assemble and run companies assembleed on their ardour and professionalise.

“Brad and Tamara are The good people To assist us further velocity up Kajabi’s progress and allow us To spotlight All of the superb work carried out by Kajabi buyers Who’ve collectively made billions of dollars on our platform,” said Ahad Khan, CEO of Kajabi. “Their experience in efficiency and product marketing and mannequin positioning Shall be integral to our success as we enter our subsequent half in powering the information financial system.”

Matthews was beforehand Vice chairman of Performance Advertising at Chegg, the main scholar-first related researching platform, wright here he performed a essential position in constructing and scaling efficiency capabilities, launching Chegg in international markets and modernizing the mannequin. Earlier to Chegg, he labored at eBay in Pretty A pair of senior marketing positions and as A worldwide marketing method advisor for Monitor Group, now Monitor Deloitte.

“I am excited by This alternative To hitch Kajabi and the creator financial system, which Helps to harness the ideas, creativity And keenness of tens of hundreds Of people to make information flourish All by way of the place Inside the world,” said Matthews. “I am grateful for the notion Ahad has positioned in me, And that i Look forward to working intently with him and The complete Kajabi management group as we work to redefine the information financial system.”

Grominsky Includes Kajabi from Unbounce, wright here as Chief Strategy Officer she led the creation of A mannequin new market class and the repositioning of the product from Some extent reply to a platform, which assisted drive An monumental spherical of funding. Earlierly, she labored at Telephone e-book and FreshBooks in senior product marketing positions. She is an professional and extremely sought out speaker on The power of class creation, pricing and buyer segmentation.

“Kajabi empowers information creators To assemble and scale worthwhile companies – a mission I am deeply Enthusiastic about,” said Grominsky. “I am wanting forward to getting The power of Kajabi into the palms of entrepreneurs everywright here wright hereas driving future product innovation …….