Performance marketing

iProspect Seeks to Balance Being a Full-Service Agency With Performance Marketing – Adweek

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Agencies have been promising to dismantle the silos among the endless arrays of advertising and marketing services. With Dentsu agency iProspect’s switch to being a full-service shop, executives are conscious of maintaining its identity in the world of performance marketing.

Source: https://www.adweek.com/performance-marketing/iprospect-seeks-to-balance-being-a-full-service-agency-with-performance-marketing/