Performance marketing

iOS Performance Marketing is Back: Singular’s SKAN Advanced Analytics Provides Accurate D7 Revenue – GlobeNewswire


SAN FRANCISCO, May 18, 2022 (GLOBE NEWSWIRE) — Since Apple launched iOS 14.5 with SKAdNetwork for ad results measurement, mobile user acquisition spend is down 25% and marketers’ return on advertising investment is down 38%. SKAN increases privacy, but it has multiple challenges, including:

Missing data due to privacy thresholdsRandomized timing of attributionLimited conversion value reportingLack of cohort metrics

As a result, it’s hard if not impossible for app publishers to acc…….


SAN FRANCISCO, Might 18, 2022 (GLOBE NEWSWIRE) — Since Apple launched iOS 14.5 with SKAdNetwork for advert end outcomes measurement, mobile consumer acquisition spend is down 25% and entrepreneurs’ reflip on advertvertising funding is down 38%. SKAN will enhance privateness, However it has a quantity of challenges, collectively with:

  • Lacking knowledge As a Outcome of of privateness thresholds
  • Randomized timing of attribution
  • Restricted conversion worth reporting
  • Lack of cohort metrics

In consequence, It is exhausting if not inconceivable for app publishers to rightly calculate LTV and ROAS. It’s troublesome to estimate The worth of their new clients, making it difficult to optimize advert advertising campaigns and confidently Pay money for advertising.

Singular is fixing these factors with SKAN Superior Analytics. Using solely privateness-protected knowledge that Apple provides by way of SKAdNetwork and aggregated, non-private, advertising campaign knowledge from advert companions, Singular is making use of knowledge science and machine studying to fill the gaps.

Right now we announce The latest replace to SKAN Superior Analytics, SKAN Cohorts, which reflips visibility of essential KPIs that entrepreneurs presently lack As a Outcome of of SKAdNetwork limitations. The Leadvertvertisements to exact-world checks Aren’factor In want of astounding, reverying 87% D7 income accuracy on common for beta consumers. 

“Our method has been to embrace the change in paradvertigm, flip this disruption into An alternative to develop our enterprise, and construct a future-proof UA infrastructure,” says Kieran O’Leary, VP Of promoting, Rovio. “Singular has undoubtedly been instrumental in serving to us pioneer The mannequin new methods of working acquisition.”

“Amassing and analyzing knowledge from SKAdNetwork can shortly Discover your self to be a time-consuming ache. Singular’s SKAdNetwork suite has assisted us enhance significantly,” says Marcus Dale, CTO of Qiiwi Video games. “We have been In a place to optimize knowledge assortment and BI fashions to match our wants and to rightly predict future incomes.”

SKAN Superior Analytics assists take the advertising panorama again to the pre iOS 14.5 days with enhanced reporting accuracy and visibility into cohorted metrics Which have been unout tright here for over a yr. Marketers can now confidently rescale their iOS advert spend understanding right measurement is guiding their funding selections.

Key options in Singular’s SKAN Superior Analytics embrace:

  • SKAN Modeled Metrics
    Using out tright here knowledge and historic tendencies, Singular fashions occasions and conversion worths that Apple censors for privateness safety.
  • SKAN Smart Conversion Administration
    Singular provides 7 completely different conversion fashions To maximise knowledge entrepreneurs get from the 6 bits of conversion knowledge SKAN reflips.
  • SKAN Immediate Campaign Optimization
    Singular provides shut to exact-time predictive D7 LTV calculations that allow instant advertising campaign optimization for advert companions.
  • SKAN Cohorts
    Singular provides estimated cohorts that give entrepreneurs visibility into essential measures like income and ROAS for advertising campaigns.

Singular’s SKAN …….