Performance marketing

Bowers and Falcon uses AI platform for fine-tuning the way businesses advertise – Economic Times

Summary

Bowers and Falcon Digital Strategies, A quantity one digital and efficiency advertising agency, is getting ready to launch its personal synthetic intelligence-based mostly demand-facet platform (DSP) To assist Indian companies in reaching out to their goal audiences by way of extreme-extreme quality current, native, mobile, and video promoting.

This DSP adtech omnichannel platform, which is constructed-in with Greater than 20 primary commercial exchanges To current premium inventory to its co…….

npressfetimg-5638.png

Bowers and Falcon Digital Strategies, A quantity one digital and efficiency advertising agency, is getting ready to launch its personal synthetic intelligence-based mostly demand-facet platform (DSP) To assist Indian companies in reaching out to their goal audiences by way of extreme-extreme quality current, native, mobile, and video promoting.

This DSP adtech omnichannel platform, which is constructed-in with Greater than 20 primary commercial exchanges To current premium inventory to its consumers, will assist companies obtain greater transparency in programmatic advertising and enhance advertising campaign efficiency.

Mahadev Naik, director of Bowers and Falcon, who has labored with Honda and Mercedes, said, “I really feel There’s An limitless hole in know-how and demand from the market Which will solely be fulfilled by a educated and technically sound group, like Bowers and Falcon.”

“Kehamitra hair oil mannequin elevated its on-line income by 876 per cent and Paddington Resorts elevated its income by 237 per cent in a yr by way of programmatic and efficiency advertising by working with us,” shared founder Kavitha Shree.

The agency, based in 2020, provides a broad differ of providers Similar to content material advertising, efficiency advertising , influencer advertising and programmatic promoting To assist companies. Valued at Rs 16 crore, it has raised Rs 20 million in angel funding and is hoping to enter the Dubai and Brazil markets by The prime of the yr.

Source: https://economictimes.indiatimes.com/magazines/panache/bowers-and-falcon-uses-ai-platform-for-fine-tuning-the-way-businesses-advertise/articleshow/90139698.cms