Performance marketing

Authenticity Is Key When Marketing to Younger Consumers – Adweek

Summary

The consumer is more and more aware every day of marketing “hype” and language that is not authentic to the brand or corporate mission. Gen Z and Gen Y are acutely aware of this and will expect nothing less and can see through it all. This differs from their predecessors on many fronts. They’re digital natives who think greener, expect more from the companies that they buy from and love authenticity.

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The client is More and more extra conscious Daily Of promoting “hype” and language That might not real to the mannequin or agency mission. Gen Z and Gen Y are Acutely conscious about this And might anticipate nothing much less and can see by way of All of it. This differs from their predecessors on many fronts. They’re digital natives who assume greener, anticipate extra from The corporations that they buy from and love reality.

Source: https://www.adweek.com/performance-marketing/authenticity-is-key-when-marketing-to-younger-consumers/