Performance marketing

AppsFlyer launches comprehensive guide on gaming apps in collaboration with Facebook Gaming – BestMediaInfo


AppsFlyer and Facebook Gaming have come together to launch an exclusive playbook for gaming app marketers. ‘Gaming Apps: Strive and thrive’ playbook on iOS 14+ aims to set clear pathways and set gaming app marketers up for success.

In today’s privacy-first era, gaming app marketers are constantly navigating the evolving landscape with updates to performance marketing strategy, while planning to stay ahead …….


AppsFlyer and Fb Gaming have come collectively to launch an unique playbook for gaming app entrepreneurs. ‘Gaming Apps: Try and thrive’ playbook on iOS 14+ goals to set clear pathways and set gaming app entrepreneurs up For fulfillment.

In right now’s privateness-first period, gaming app entrepreneurs are continuously navigating the evolving panorama with updates to efficiency advertising method, whereas planning To maintain forward of the curve. Notably to deal with the modifications for clients of iOS models, advertisers have Needed to make a quantity of modifications to adapt to new iOS 14+ insurance covperiodge policies.

Showcasing Definitely one of the biggest practices and options for gaming app entrepreneurs and advertisers, the AppsFlyer and Fb Gaming playbook professionalvides insights to deal with the challenges of iOS 14+ from three fullly different views: Optimising the App Monitoring Transparency (ATT) professionalmpt, maximising SKAdNetwork (SKAN) measurement, and unifying knowledge streams.

This playbook additionally incorporates recommfinishations from Fb Gaming derived from a full listing on SKAN configuration, advertising campaign setup, and advertising campaign administration, To assist entrepreneurs obtain and scale their gaming app advertising success.

These Considering about studying extra Regarding the playbook and gaining professional Tips to utilising devices out there for maximised advertising and promoting efficiency can go to: Gaming apps: Try and thrive with AppsFlyer and Fb Gaming on iOS 14+.

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